Outsourcing your SEO to experts makes good sense for small businesses.
If you run your own business, there’s a very good chance you simply don’t have the time or the skill set needed to do your Search Engine Optimisation properly.
It’s often a mistake to try a DIY approach to SEO as if you don’t do it right, it can actually harm your rankings.
What is a lead worth to you?
SEO should be seen as an investment, not a cost.
Done well, SEO will bring you new leads that you can then convert into customers, and depending on what a new customer is worth to your business, it can be an incredibly successful and lucrative form of marketing.
If you sell a service, and over your customer’s lifetime with you, they spend £1000s, why wouldn’t you invest in SEO to win more of these types of customers?
Below are five reasons to outsource your SEO.
1. Keep up with your competitors.
Just because you don’t outsource your SEO, that doesn’t mean your biggest competitors aren’t. If your closest competition is outsourcing a specialist SEO agency, then you’re in big trouble.
They’ll have a team of professional marketers working around the clock to help their business dominate search engines.
All you have is yourself and some basic knowledge of SEO.
If you want to keep up with your competitors, you need to outsource to professionals!
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2. Cheaper (and much easier) than hiring your own team.
Hiring someone in-house to do your SEO is an option for some larger businesses.
The only issue with this, is as SEO is such a specialised skill set, how do you know you are going to hire the right person?
SEO is an unregulated industry, and it’s all too easy for someone to read a few blogs and claim to be an SEO Expert.
Remember – they only need to know a little bit more than you do to sound impressive – it’s a bit of a minefield.
Also, SEO is not just about keyword selection and on-page – it’s about your bottom line, profit margins and business processes – as a large SEO agency, we’re also part of Toast – a design agency that’s been around for over two decades – we bring far more to the table than just basic SEO knowledge.
We’d recommend that you outsource before considering employing in-house as it is far more cost-effective and more convenient than hiring your own team.
When you outsource, you pay one fee and get multiple people working alongside your company. When you hire a team, you have to put numerous people on your wage bill, not to mention paying for employee benefits, etc.
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3. SEO is hard to keep up with.
Unless you have lots of hours spare to read news sites and keep updated with all SEO developments, then it’s very hard to keep up with.
There’s simply no way you’ll have the time spare to run your business while keeping an eye on all the changes in SEO.
However, if you outsource, then you have a team of people that are constantly keeping up with trends and making changes to your strategy based on how SEO evolves.
4. SEO needs a diverse set of skills.
From creativity to data-crunching, SEO is more than just twiddling text around on the page.
You need to have a creative and exploring mind to develop effective SEO campaigns.
You need to be able to manage all the aspects of SEO and the tools that give you meaningful reports (and pay for them).
You’ll need the ability to write concise, compelling copy that engages both the visitor AND the search engines.
On top of this, you’ll want to be an expert in managing your CMS, whether it’s WordPress or something else.
Hosting and server management also play a part – if your site is slow, you need the technical SEO expertise to make it faster.
Photoshop, Illustrator and InDesign are also tools our SEO experts use regularly to create graphics and PDF downloads.
This point alone is probably a good enough reason to outsource your SEO!
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5. SEO requires lots of quality content.
The content on your website is a huge part of SEO. You need lots of high-quality content that utilises your keywords if you want a successful strategy. The question is, how are you going to create all of this content? Do you have time to create it yourself?
And do you even know the secrets of great SEO content? You may consider hiring a freelancer just to write your web pages for you, that’s a cheap idea. But, how do you know which freelancers are good or not?
By outsourcing, you gain access to an agency that knows how to write SEO-friendly content that yields results. They can ensure your website is always updated with the best content possible.
All in all, it makes absolutely total sense for a small business to outsource its SEO.
Outsourcing saves you money and guarantees a team of industry experts handle your SEO. Plus what does all of this mean for you? It means you have one less monkey on your back, one less thing that demands your attention.
It frees you up to concentrate on aspects of your business that need your attention.