AI visibility & search strategy for growing businesses
Traditional SEO is no longer enough. We help businesses adapt to how customers search in an AI-first world
What we do
We work with service-based B2B businesses to ensure everything within their digital marketing is optimised for both traditional search and for AI-driven conversions.
We help businesses ensure that every aspect of their digital activity is helping, rather than hindering, their visibility in AI conversations in tools like ChatGPT, Claude, Gemini, and Perplexity.
We do this by auditing your digital marketing to assess its current effectiveness, then developing a plan to improve both SERP listings and AI mentions.
Your brand should be part of the conversation.
Who our service is for
We work mainly with B2B services that have achieved some level of traction in organic search and want to leverage this visibility to get more mentions in AI conversations.
Our clients typically sell expertise or productised services where lead quality matters more than visitor volume.
Everything we do starts with an objective audit to understand where you are and what may be blocking you from getting found.
Some of the search visibility issues service businesses face.
You may have things that are hindering your visibility, including:
An out-of-date website
A website that’s over four years old, that was built for transitional search rather than AI
Inconsistent messaging
Mixed messaging across digital channels can confuse AI crawlers and create ambiguity around your business.
Hidden expertise
AI wants people, not brands, so if your in-house experts are invisible to AI you could be missing out on mentions.
Great organic results but no mentions in AI conversation
Organic search is deterministic, which means you’ll broadly get the same results every time you search. AI is non-deterministic, so you do not get consistency in results: there’s no #1 position.
How we help
After conducting a full visibility audit (phase one), we implement an eight-phase plan to ensure that everything you publish online is optimised for organic and AI visibility.
This includes:
- Removing technical blockers to your visibility
- Improving AI’s understanding of your website
- Building authority and establishing expertise
- Expanding topical authority and reach
- Signalling outside of your website and social profiles
- Improving trust signalling
- Cultivating brand awareness
- Monitoring and reporting
AI visibility is a rapidly evolving environment, so this is not a set-and-forget process.
About Searchworthy
We’re a specialist B2B SEO and digital growth agency, focused on helping service businesses turn search visibility into sustainable revenue growth.
Founded in 2018, Searchworthy brings together commercial thinking, marketing strategy, and deep technical expertise, all under one roof.
We’re not generalists, and we’re not a bolt-on SEO service. This is what we do, and we do it properly.
Our team combines strategic insight with hands-on delivery, which means ideas don’t get lost in translation.
The same people shaping the strategy are involved in implementing it, giving our clients clarity, speed, and accountability from day one.
Through our sister agency, Toast, clients can draw on broader support across strategy, creative, and digital without being locked in.
Security, Compliance & Professional Standards
We operate to recognised UK compliance standards and carry appropriate professional insurance for all client work.
Searchworthy is fully insured (£1M Professional Indemnity & £100K Cyber Cover), Cyber Essentials certified, and registered with the UK Information Commissioner’s Office. Based in Oxfordshire, we support B2B service businesses across the UK.
Meet the Founders
Searchworthy is led by Charlotte Brown and Dave Foreman, bringing together SEO strategy, technical delivery, and real-world commercial experience.
The next step to an AI-optimised website
Every successful project starts with a conversation.
Send us your details, or →
Book an initial meeting.
Before we recommend anything, we take the time to understand your business, your goals, and how your customers actually search. This allows us to assess whether your current website can be evolved for AI visibility or whether a more fundamental rebuild is needed.
There is no one-size-fits-all approach. The right next step depends on where you are now and where you want to be.
Start with a conversation, and we will map out the smartest path forward.
