Keyword Research.

Traffic is one thing, targetted traffic is something else. We’ll help get your website more targeted traffic.

Who is searching for what?

Do you know what your customers are searching for on the internet?

More importantly, are the searches going to bring them to your website? Keyword research is the process of identifying the terms that bring the best traffic to your site and optimising your content to ensure you’ve got them covered.

It’s not just about getting more clicks – we want to drive users to your site that are keen and ready to do business with you. We will run through a checklist of the essential keyword research tasks you need to ensure you are covering to see success in your SEO efforts.

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TL;DR: Keyword Research.

What is this for?

Keyword research is an essential stage of SEO to find keywords that you should be optimising your current content for, and ones that you should be writing new content for,

What do we do?

A range of processes to identify competitors, long-tail and intent keywords to optimise your content.

What are the outcomes?

A list of keywords to use across existing and new content on your site, Optimise current content where required and create new content for new keywords.

What are the charges?

This service is covered under our monthly SEO work, charges for this range depend on the amount of time you need each for SEO.

How long does it take?

This depends entirely on your requirements and objectives. Best to get in touch to discuss Keyword Research.

Why bother?

If you simply guess at your keywords or chase overly competitive ones, your site will struggle to achieve any meaningful rankings.

Identify your competitors.

The internet is a dog-eat-dog place, and the likelihood is that there are other companies out there who would quite like to take your customer’s money.

By performing a comprehensive competitor analysis, you’ll be able to make sure that this doesn’t happen.

By assessing your own domain alongside your leading competitors, you’ll be able to identify which companies are competing in the same spaces that you are and how their efforts measure up. Armed with this information, you’ll be able to make meaningful changes to your site without damaging any of the parts that are doing their jobs well.

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Find your main ‘money’ keywords.

For most websites, there is a wide range of keywords and phrases that are driving customers to their particular company.

The ones we’re interested in are the ‘money’ keywords – the ones that drive the most leads, sales, and conversions.

These high volume, high competition keywords comprehensively summarise what your business offers, making sure that your most likely new customers make it onto your website.

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Finding the right keywords.

If you target the right keywords, your rankings can rocket. We helped PBA solutions with keyword research that brought in a large number of new business enquiries (not just site visits).

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Find long-tail keyword variations.

The problem with main keywords is that you’re not likely to make it onto the first page of the search results with them.

This is particularly true if you’re a new company or working on a small scale. Instead, we look for long-tail variations of these keywords to drive customers to your site.

Imagine that you’ve just set up a website for your brewery. The keyword ‘beer’ obviously describes your website perfectly, but competition around this search term is fierce and you’d find yourself competing against the likes of Carlsberg and Budweiser for traffic – and they’re very likely to win.

Long-tail search terms such as ‘organic wheat beer Kent’ or ‘buy organic wheat beer online’ have a much smaller search volume, but they’ll attract consumers who are actively searching for the products you provide.

A successful SEO strategy will cover your head and long-tail search terms by making sure that they feature prominently in your site’s leading pages and creating supporting content to sit alongside them.

We’ll use specialist keyword research software to identify the best long-tail keywords to support your content depending on your market and location.

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Create a keyword map.

Once you have a list of target keywords, it’s time to put them to good use.

Keyword mapping creates a framework for your website based on its structure, highlighting where you need to optimise, what new content needs to be created, and where new pages can be added to bring in new customers.

By targeting the right pages with the right keywords, you can power your SEO strategy more effectively than staggering around in the dark.

Analyse the intent of pages that rank.

When a potential customer lands on your website, you want to make sure that the page content matches their search intent.

We can do this by analysing the content of the pages that are ranking for your target terms and ensuring that the content on those pages is perfectly aligned.

For example, if a customer has landed on a page after searching for ‘Liverpool hotels’, the content on that page should be about the company’s hotels in Liverpool, rather than all of their hotels nationwide.

Internet searchers are fickle creatures, and if they don’t find what they’re looking for when they land on your page almost immediately, they’ll just hit the back button and this can damage your search position.

Identify the questions that are being asked.

By knowing the questions that your audience is asking, you can make sure that your content is answering them.

Many users type questions directly into search engines and using keyword analysis tools we can see a list of questions related to a particular search term and the corresponding monthly search volume.

This is a brilliant starting point for inspiring new content.

Understand how difficult it is to rank for your target keywords.

A brand new website will always struggle to rank for competitive keywords before it has built up domain authority.

It’s a difficult pill to swallow, but climbing up the Google rankings is unlikely to happen overnight. It’s important to manage your expectations in the early stages of your SEO strategy, and tools are available to see just how competitive your chosen keywords are.

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