Pay as you go SEO.

No long contracts, complex reports or anything you don’t need.

We charge for our SEO services based on what you want to achieve and how quickly you want to get there.

Our charging structure takes in the following considerations:

  1. How competitive your market is in the search results
  2. The difficulty level of getting rankings for the keywords you want to rank for
  3. The quality of your site and its content
  4. Your domain authority and overall domain health

Without this information, it’s impossible to estimate how much it’s going to cost and how long it’s going to take.

The basics   Getting started   Growing your SEO

How much does it cost?

The more you invest in SEO, the more you’ll get out of it.

If you want quicker results across more keywords, it’s going to cost more money.

If you want to target fewer keywords and grow over time, it’s going to cost you less.

All our clients have bespoke packages in place – as every website (and client) is different, we put together tailored three-month packages to meet our client’s requirements.

Don’t look at SEO the wrong way round.

Many people see SEO as a simple bottom-line cost when in reality, it’s an investment.

We won’t engage a client in SEO work until we’ve worked out exactly what you want to get from it, so in terms of what you should be investing in SEO, as yourself what you want to get out of it.

Below are use-cases, desired outcomes and outlines of the sort of investment required.

Absolute basics.

This involves making sure your site is up to it.

Estimated charges: £240 – £480 ex VAT, one-off cost.

There’s little point in investing anything in Search Engine Optimisation if your website is not built properly or technically optimised.

Getting your site ranking higher than your competitors means your site has to be better than theirs; both in terms of content and the technical build quality of your site.

This stage also includes all the research into your already-ranking keywords, options for new keywords and looking at your competitors.

The work here will include:

  • Audits of your website and hosting
  • Research into current SEO placements and identifying opportunities
  • Remedial work/suggestions on your site to improve its technical optimisation (where possible, within the total fees)
  • Page Speed Insights tests (Google’s own tool to see how well your site is built)

This is the first stage of getting you ready to invest in ongoing SEO where you will see results.

Get started

Getting started.

Going for the ‘low-hanging fruit’.

Estimated charges: £99 – £240 ex VAT, per month.

Your website will (probably) already rank in the top ten for some keywords, and positions 11-20 for others.

These positions are the best ones to get started with as you are already ranking well.

As part of this package, we’ll work with you to identify which keywords to go for and how to best improve the rankings.

The work here will include:

  • Identifying the sort of content you will need on your site to rank
  • Improving the current content that already ranks
  • Content production (either writing or providing outlines for you to write content, subject to budget)
  • Internal linking to optimise content
  • Technical optimisation
  • Conversion rate optimisation

This stage above can take time, so we encourage our clients to focus on the easy wins before targeting more difficult keywords.

Doing so demonstrates the effectiveness of our SEO services and should generate some return on investment before chasing more out-of-reach keywords.

Get started

Growing SEO.

 

 

Starting to target more difficult keywords.

Estimated charges: starts at £240 ex VAT, per month.

Once you’ve achieved all the desired rankings for keywords you already ranked for, it can be time to start optimising for more difficult keywords.

These would be as follows:

  1. Where you already rank, but outside the top 30 results
  2. Where you have no rankings at all

Where you rank >30, it means you are already doing something right, but these keywords often require more than one piece of content production or other off-page SEO such as backlinks.

If you don’t rank anywhere (outside the top 200 results) for a keyword, this doesn’t automatically mean it’s going to be more hard work than a 30’s ranking keyword. It’s more the case that non-ranking keywords take more time to gain results.

The work here will include:

  • Choosing the appropriate >30 keywords to target
  • Improving the current content that already ranks in these positions
  • Content production to target these keywords
  • Internal linking to optimise content
  • Off-page SEO, including backlinks, content placement and other whitehat techniques (subject to budget)
  • Conversion rate optimisation
  • Technical optimisation

This stage is basically the same as the ‘low hanging fruit’ stage but may require additional investment for the off-page elements of the SEO.

Get started

Interested?

If you want to improve the SEO of your website and start attracting more visitors and leads, just complete the form and we’ll get in touch.

We’ll send you a free domain and keyword report for your site to show how best to start with SEO for your site.


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