Off-Page SEO for WordPress: Strategies, Importance and Best Practices
SEO can make your website bring in all your business without you having to do too much and making it your marketing focus is the starting point for ultimate success.
SEO can make your website bring in all your business without you having to do too much and making it your marketing focus is the starting point for ultimate success.
Internal links are great, outbound links are great, what does this actually do? SEO is full of surprises but do’t let this one fool you.
It takes time to build the network required to do effective off-page SEO, and finding people you can trust can be a nightmare.
With 1000s of freelancers on sites like Fiverr promising huge success for minimum investment, it can be tempting to dive in an use some random person you’ve found online.
Badly implemented off-page SEO is the fastest way to ruin your existing rankings,
Very carefully is the answer to that.
Whilst incoming links are a big ranking factor for all websites, Google (et al.) is wise to badly implemented off-page SEO.
Here are a few howlers that will get your site in trouble:
The list goes on, so off-page SEO needs to be done properly and, most importantly, at the right time.
It covers any SEO activity that is not directly on your site, such as backlinks, forum mentions, social media, and so on.
Sites that link to your site are an important ranking factor for search engines, so getting quality links from other bonafide sources can improve your site’s ranking.
When done correctly, it’s time-consuming, so yes, it is. However, when it’s done right, it can benefit your site so much that it’s worth the investment.
We don’t recommend this as backlinks, especially, tend to come from PBNs and are low quality: you may get 20 new backlinks, but they might do your site more harm than good.
Backlinks are best earned, not bought. In order to earn backlinks you need great content worth linking to, so whilst buying them (carefully) is an option, focussing on great content is often a better approach.
Because you have something interesting to say! It’s that simple: other sites know they need other reputable sites to improve their own ranking, so the better the content on your site, the more likely you are to attract great backlinks organically.
The better your off-page SEO, the higher your site will rank. That’s one thing that Google (et al.) confirm as backlinks remain an important ranking factor.
If your content is great, people will find your products or services in more places than just the search results. Links from other sites and mentions on social platforms can all deliver visitors that are ready to buy your service or product.
Having some great backlinks tends to create other backlinks organically as your site becomes more visible to searchers and content writers looking for authoritative sites to link back to.
