Knowing a bit about SEO and how to optimise is more than most.
And having some experience with On-Page SEO for WordPress is even more impressive.
If you’re new to the world of optimisation, welcome, and it’s not as complicated as you may think.
As long as you know the best tips and tricks and what different lingo means, you’ll be fine.
So, let’s go!
Understanding On-Page SEO for WordPress
In WordPress, On-Page SEO is a strategic approach that aims to improve your site visibility and overall performance.
Knowing its nuances cannot be overstated for WordPress site owners: You want your content to rank, so you must find ways to do it.
Key Differences from Off-Page SEO:
- Focus on On-Site Elements: On-Page is concerned with optimising what’s directly within your website, such as content, meta tags and URLs.
- Independent of External Factors: Off-Page relies on outside sources (like backlinks from other sites), whereas On-Page is self-contained.
- Direct Impact on Rankings: On-Page directly influences how search engines perceive and rank your individual pages based on the optimisation of on-site elements.
Importance for WordPress Site Owners:
- Content Management System (CMS) Integration: Users understanding On-Page SEO for WordPress is crucial as the CMS provides a user-friendly platform to start optimising.
- User Experience Enhancement: On-Page caters to search engine algorithms but also improves the overall UX, making it easier to navigate and consume the content.
- Competitive Edge: Mastering this type of SEO allows your WordPress site to stand out and attract a more significant share of organic traffic.
Key On-Page SEO Elements
1. Title Tags and Meta Descriptions
These are often users’ first impressions of your content.
Understand how to create an immediate impact, enticing people to explore further.
Strategic Keyword Placement:
Incorporate relevant keywords into your title tags and meta descriptions to align with user search queries without compromising clarity or engagement.
Crafting Compelling Copy:
Write persuasive copy for titles and meta descriptions to make people want to learn more.
Size Matters Here:
Meta descriptions should really be less than 150 characters, so aim for around there.
2. URL Structure
A logical URL structure makes it easier for visitors to understand the hierarchy of your website and navigate through the content.
Impact on Rankings:
Just like people, search engines enjoy sites with organised URLs. It shows that the site is well-structured and has valuable content.
Keep your URLs simple and non-complex. Overly long URLs with keyword stuffing can negatively impact both UX and SEO.
Customisation in WordPress:
Luckily, WP allows you to fully customise your URLs, so you can easily optimise and create URLs from scratch.
3. Header Tags (H1, H2, H3, etc)
Organising Content Hierarchy:
Header tags establish a clear hierarchy within your content, making it easier for both users and search engines to comprehend the structure of your information.
Search engines attribute importance to content based on the hierarchy of header tags. Strategically highlight key points by using H1, H2, H3, and tags.
Consistency and Clarity:
Maintain consistency and clarity in your use of header tags. Ensure that they accurately represent the organisation and flow of your content.
4. Keyword Optimisation
Understanding Keyword Relevance:
Align keywords with the intent behind user searches.
Relevance plays a critical role in achieving higher rankings on SERPs.
Seamlessly incorporate keywords into your content without compromising its natural flow.
Long-Tail Keywords and Intent:
These capture specific user intent.
Learn how to identify and leverage these longer, more specific phrases for targeted SEO.
WordPress SEO Plugins:
SEO plugins in WordPress can help identify relevant keywords and optimise your content effectively.
5. Content Quality and Relevance
Good content that adds genuine value to your audience establishes trust and authority.
Go beyond keyword density and write some really good stuff for your site!
User Intent Alignment:
If you think people are looking for the answer, write it for them!
Include keywords that people would search for and go from there.
Use things such as time on page and bounce rate to assess content quality.
Learn to interpret these metrics for continuous improvement.
Content Refresh Strategies:
Re-vamp your content strategy every once in a while.
Allow some guest posting from established copywriters or branch out to some newer audiences.
6. Image Optimisation
Balancing Quality and Performance:
A fine line exists when balancing image quality and page loading speed.
You can compress images with WordPress plugins that help speed up your site without damaging the details.
Descriptive File Names and Alt Text:
Use a page’s keywords within the filename for any image on that same page, but make sure they’re not all called the same thing (it’s bad for SEO).
Lazy Loading in WordPress:
If you have a lot of visual content, lazy loading may be the way to go.
Creating and submitting image sitemaps to search engines can improve your ranking and site visibility.
You could get your images to rank within the image searches, which further helps your site.
Plugins: On-Page SEO for WordPress
These will be your best friends on your site.
WordPress has many plugins to streamline your optimisation process, making it somewhat accessible for those with little practice.
This section takes a look at some of WordPress’ most popular On-Page SEO plugins, so let’s get into it:
- WILO: WordPress Internal Link Optimiser is the ultimate plugin for internally connecting pages on your website with links. Internal linking is such an important factor of On-Page SEO as it improves UX, site structure and more.
- Yoast SEO: Yoast helps you optimise your title tags, meta descriptions, and content readability. It’s super intuitive, and as a copywriter, I use it all the time!
- WP Rocket: This is a caching plugin that contributes to faster website performance. It includes features like page and browser caching, along with image optimisation.
- Redirection: The Redirection plugin’s role is to manage 301 redirects, which is crucial for maintaining SEO equity when restructuring URLs. It prevents 404 errors and ensures users and search engines have a seamless experience.
- WP Smush: To compress your images, use Smush. It reduces file sizes without compromising image quality, improving page load speed and enhancing On-Page SEO for WordPress.
On-Page SEO: Mobile Optimisation
- Responsive Design: This allows your WordPress site to seamlessly adapt to different screen sizes and devices. Look into the principles of fluid grids and flexible images for an optimal user experience.
- Mobile-Friendly Themes: Identify themes prioritising mobile responsiveness, ensuring your site maintains its visual appeal across various devices.
- Accelerated Mobile Pages (AMP): The AMP plugin can lead to faster-loading versions of your content, contributing to a better user experience and improved SEO.
- User Experience on Mobile: Implement mobile-friendly navigation and touch-friendly interfaces, and optimise images and multimedia for mobile viewing.
- Google’s Mobile-Friendly Test: Use Google’s Mobile-Friendly Test Tool to evaluate the mobile-friendliness of your WordPress site.
- Mobile SEO Best Practices: Optimise page load speed, minimise pop-ups, and ensure that all content, including images and videos, is optimised for mobile consumption.
- User Behaviour Analysis: Analyse user behaviour on mobile devices. Explore tools like Google Analytics to gain insights into mobile user interactions, bounce rates, and conversions for continuous optimisation.
This blog has put it very simply.
On-page SEO for WordPress is something that you should be doing from the off on your website.
It’s the first step to organically improving your search engine rankings, and it’ll help you better understand the purpose of your site.
If you’re not sure where to start, or you don’t think you have the right materials, get in touch with Searchworthy and we can optimise your website together.