What you will get out of this.
A more targeted campaign focussing on fewer keywords with a higher chance of success.
As you have a smaller budget, we need to keep things focused and effective.
This means that we’ll target the keywords that are more likely to make a positive difference to your business to start with.
As we demonstrate results over the initial five months, we can then review what to do for the months ahead.
SEOs often talk about ‘easy wins’. These are keywords where Google (et al) already has your ranking, but are outside the top ten results.
Where these rankings are niche, it’s easier* to get your content ranking higher.
In any initial campaign, most SEO agencies recommend going after these easier wins as they can make a difference quicker and with less investment.
*Easier is a term in SEO that can rely on a wide range of factors. Note that just because something is easier, it does not always follow that it’s easy.