Most SEO service providers will offer packaged solutions for you.
This means you pay them £XXX per month and in return, they do A, B and C per month for you.
This is the norm for most small businesses – you look at the monthly costs and then elect for a ‘Bronze’, ‘Silver’ or ‘Gold’ type of package.
While these are great (we offer them too), there is another way to make SEO more affordable, and that’s by using time.
You don’t have to do everything at once.
Your website is not a brochure with a print deadline, it’s an ever-evolving, dynamic marketing platform where you can do things in stages over time.
Let’s say we’ve just run an audit on your site and you’ve got a score of 10/100.
The site’s only six months old and it turns out the agency you spent £1000s with hasn’t really done a great job.
The best SEO companies are going to tell you this needs to be fixed before they take any money off you for on- and off-page SEO.
And they are right – you know that but you spend loads on the site, feel like you’ve had your fingers burned and no longer trust these ‘digital people’ that have already let you down once already!
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Spread the cost of SEO overtime to make it more affordable.
So what do you do if you want (or really need) something that you can’t really afford right this minute?
You spread the costs.
If your website’s technical SEO is poor, you need to get it fixed, but you can do this over a period of time (unless it’s mission-critical).
Most SEOs agree that anything – that’s ANYTHING – you do SEO-wise needs at least three months to show a benefit.
So work out what you can afford to invest on a monthly basis and find a local SEO agency that will work with you on that basis – an agreed amount of work to a fixed cost spread over X months.
Whilst fixed-price SEO packages give you some idea of what the costs may be, it’s very unlikely that you and your unique requirements will fit into that pigeon-hole.
This is one of the main reasons why we only offer SEO packages as a starting point.
SEO absolutely HAS to start with a conversation about you, your business and what you want to achieve.
Seemingly affordable self-serve SEO packages really don’t cut it (we know, we’ve done our research), and they will leave you wondering what you spent your money on.
Bespoke SEO packages, tailored to your own specific needs and ran at your pace, not the agencies, will get you results and leave you understanding EXACTLY where your money went and what you got for it.
This is not a one-night-stand, it’s a relationship.
And good, honest, experienced SEO agencies know this.
If they know they can help you, an experienced SEO company will discuss budgets and affordability with you BEFORE they take your money.
They know the most important thing:
If they can demonstrate that what they do make a positive change to your business, you’ll want them to do more of it.
If they like you, your product or service and know they can help, they’ll be willing to be more creative with what they charge to get you onboard and keep you.
You could always do it yourself…
There is so much information about SEO out there on the internet, if you have enough time, you could learn how to do this yourself.
One way to make SEO more affordable could be to outsource the stuff that you can’t or don’t want to do and work with your SEO team to plan through the bits that you can do yourself.
You could write the copy and do the on-page SEO for example, leaving the technical and off-page to your agency.
This type of approach can often work well, but only if you know what you are doing – if you are spending money with an agency, but then don’t do your bit (usually as you are too busy) then this can have a detrimental effect on your whole SEO campaign.
Let’s talk about how we can help you