Find long-tail keyword variations.
The problem with main keywords is that you’re not likely to make it onto the first page of the search results with them.
This is particularly true if you’re a new company or working on a small scale. Instead, we look for long-tail variations of these keywords to drive customers to your site.
Imagine that you’ve just set up a website for your brewery. The keyword ‘beer’ obviously describes your website perfectly, but competition around this search term is fierce and you’d find yourself competing against the likes of Carlsberg and Budweiser for traffic – and they’re very likely to win.
Long-tail search terms such as ‘organic wheat beer Kent’ or ‘buy organic wheat beer online’ have a much smaller search volume, but they’ll attract consumers who are actively searching for the products you provide.
A successful SEO strategy will cover your head and long-tail search terms by making sure that they feature prominently in your site’s leading pages and creating supporting content to sit alongside them.
We’ll use specialist keyword research software to identify the best long-tail keywords to support your content depending on your market and location.