SEO for an online retailer.

Improving existing rankings and owning the niche.

SEO for niche products.

Gaining new rankings and maintaining existing ones.

Our client, Thumbsie, is an award-winning online retailer. Thumbis make products to help parents stop thumbsucking.

As you can imagine, this is a relatively niche topic, but it is actually quite competitive, and the site has needed to compete with new copycat products coming into the space.

Project outline & brief.

Maintain and improve existing rankings and assist with site content.

The team at Thumbsie already worked with an experienced copywriter, so our initial work on the site was to improve the technical SEO, hosting and overall speed.

Once this was done we moved on to Keyword research, market research and the internal linking structure of the site.

We provide blog titles, topics and outlines for the content team to produce a range of blogs that help to maintain the site ranking for valuable keywords and phrases.


What we are delivering:

  • Keyword research
  • Article titles and planning
  • Technical optimisation
  • On-page SEO
  • Hosting
  • Support and Maintenance

SEO Results

Start date: April 2020
End date: Ongoing

Get better SEO

Targeting niche searches.

Thumbsie’s products are niche, so the search volumes on keywords are naturally lower, but they are getting increasingly competitive.

  • Over 1500 targeted visits per month
  • £500+ traffic value
  • New ranking keywords
  • Informational and commercial intent visitors