SEO for a design agency website.
Content production, on- and off-page SEO.
Bringing in the new business enquiries.
Toast is our sister-company, so we can talk more candidly about what we do, and the time it takes.
Toast is a large design agency in the UK. With 16 staff and 100s of clients, it’s a busy agency that relies on SEO for 100% of its new business enquiries.
Toast has a range of different websites to be able to diversify its SEO targeting, and we work on all of them.
Project outline & brief.
Gain top-three positions for high-conversion keywords.
The brief for the Toast site is simple: if a keyword related to our services has commercial intent, it needs to rank in the top three.
The company’s 100% organic SEO approach requires the website to continue producing evergreen content. With constant algorithm changes and SERP flux, the company spends a significant amount of time on its websites every week.
The ongoing work includes:
- Producing new content regularly
- Optimising this content for SEO
- Internal linking and backlinks
- Content improvements and rewrites
- Keyword research
- Competitor research
The outcomes we achieved for our client.
Start date: January 2015
End date: Ongoing
Surfacing in the search.
Toast gets all it’s new business leads via SEO, and they operate within a highly-competitive niche.
- Domain rank of 53
- ahrefs rank places site in top 500,000 websites
- 3.5K backlinks
- 5K keywords worldwide
- 6K traffic per month
- 143 keywords ranking 1-3
- 400 keywords ranking top 10
- 50-100 warm business enquiries per month
- #1 ranking for converting keywords such as ‘brochure designers’ etc