PPC advertising.

We can help with pay-per-click advertising across Google and Social.

What we do.

We like to be upfront about how we work with PPC and the sort of campaigns we work on.

We help many of our clients with smaller PPC campaigns, but we don’t get involved in large campaigns with budgets of more than £2000 a month.

This is simply because we think that if you are planning that sort of spend, you need to work with a dedicated PPC agency, not a WordPress SEO specialist.

Get started today

Small steps PPC.

We are here to get you started.

It’s easy to spend a lot of money on PPC. Very easy.

Google recently stated that:

For every $1 spent on Google Ads, businesses earn an average of $2.

Source

This sounds great until you see it’s an average and could simply mean that 30% of businesses make $10 per click and 30% of businesses make nothing.

Expectations need to be carefully managed with PPC, just because you are paying for an advert, it does not mean the person clicking through (and costing you money) has any intention of buying your product or commissioning your sevice.

Get started today

PPC budgets.

It all comes down to budget when you are looking at PPC.

When planning a PPC campaign, you should never simply throw money at it.

You need to establish things like Profitability Goals, identify intent keywords, look at past performance (if you have done it before) and set up conversion tracking.

This takes a significant amount of time before you’ve spent anything on the actual adverts.

Most agencies use one of the models below for actually managing the PPC campaign for you:

  1. Percentage of ad spend
  2. Management Fee + % of advert spend
  3. Flat fee

We follow this process and our charges will depend on your monthly budget for SEO as different charging structures are better for different companies.

Get started

For starters.

For most of our clients, we suggest a fixed-cost, time-based campaign to get started.

If there is one thing that’s great about PPC is that you can set budgets and timescales.

Once either is exhausted, the adverts (and charges) stop.

We leverage this control to suggest to most of our clients that are stating out with PPC to run a fixed-cost short campaign to trial.

Typically we will suggest the following:

  1. Use PPC to test the main keywords you want to rank for, but don’t currently rank organically in the top 5 results.
  2. Decide the monthly budget for these.
  3. Run a 3-month campaign for these keywords

This creates a fixed-cost campaign to get you going and eventual data and reports on how well things went.

From this point, you can then decide whether PPC is right for you.

Get started

Move from PPC to organic.

Ideally you want to rank organically, but that’s not always possible from the get-go.

We suggest that most clients use the simple approach above for initial PPC campaigns, but ideally you want to be ranking organically.

Therefore this approach works for some clients when it comes to PPC:

  1. Identify your top keywords where you don’t rank and buy placement with PPC.
  2. At the same time, build the content on your site to push up your organic rankings for those keywords.
  3. Once ranking top-5, remove the keyword from the PPC campaign
  4. Replace the removed PPC keyword with a new non-ranking keywords
  5. Rinse and repeat

Yes, this can double the costs, but what you want to achieve here is evergreen organic rankings that you don’t have to pay for.

Get started
Browse our services
Menu