Keep it simple.
Social media marketing can’t just be a sales pitch.
One of the biggest mistakes people make when it comes to Social Media is failing to plan their content.
Just because social media channels are easy to use it does not mean that:
- They are right for your brand
- You should post anything you can think of
- New business will be easily won
Here at Searchworthy, we consider there to be three types of social media posts.
Daily posts, which are general company news etc, weekly posts which could be content shares from your website, and campaign posts form part of a wider, fully planned social activity with a defined objective.
One of the main barriers to outsourcing social media is having a third-party post daily content on your behalf.
This sort of content needs to be approved and the planning and approval process often means that it is not cost-effective for smaller companies to have an external agency do this.
Weekly posts that share content from your website are often a good place to start when engaging an SMM agency: live content on your site is pre-approved and usually has images in place already, so this content can easily be shared and tagged on social media with the minimum of approval barriers.
Campaign posts are an alternative approach for working with an agency on your social media.
These are planned, end-to-end campaigns with a specific objective and engagement can be tracked through to conversions on your website.
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