What do SSL certificates mean for SEO.

SSL certificates are the talk of the town, thanks to Google’s announcement that they’ll be penalising sites without them in search results. So what is an SSL certificate, do you have one and will you need one?

Google has announced that they are cracking down on websites that it doesn’t believe are secure and trustworthy. If your website doesn’t have an SSL certificate, you could see it plummeting down the search rankings in everyone’s favourite search engine.

This means that fewer people will see your site when they’re searching and you could be missing out on valuable new customers.

Ssl certificate

What is an SSL certificate?

SSL is a protocol which creates a secure connection between a client and the server over which to send information. It’s particularly important when you are dealing with sensitive information such as payment details and address details. SSL certificates for WordPress are seen as the minimum level of security needed to ensure that your site is trustworthy.

SSL comes into play when you are transferring information from one server to another, for example, when your customer inputs their details into your website. When they hit send, the information then whizzes its way to you. During the journey, this information is vulnerable to attack and could be intercepted by unauthorised third-parties.

SSL ensures that this information is encrypted and can’t be deciphered by anyone other than the intended party, offering peace of mind to customers that their data is safe.

Why have SSL certificates for WordPress been in the news?

Google is notoriously secretive about which algorithms it uses to decide which sites it prioritises in its listings. However, they have said that SSL indicates to them that yours is a safe and trusted site. In return, they’ll offer you an SEO boost, bringing new customers to your website.

How can I get an SSL certificate?

You’re in luck. All Searchworthy customers receive a free SSL certificate as part of their SEO package.

If you’ve not taken the plunge just yet, we can still help out. Contact us to find out how you can add an extra layer of security to your website and reassure your customers that yours is a site that they can trust.

 

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If you're looking to start with SEO and website optimisation call us on 01295 266644 or complete the form and we'll get in touch.
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