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Small business SEO – why it matters

Small business SEO is a very talked about topic. Many small businesses will utilise SEO, while others seem a bit coy on the concept.

Those that don’t use it don’t really see the point to it. They’ve heard it can be quite a long and demanding process, so, is it worth their time?

The answer is yes, it’s absolutely worth your time. Small business SEO matters more than you originally think. It brings many benefits and leads to countless positive things. To prove this, take a look at the points below:

SEO improves customer experience

The beauty of SEO is that you have to optimise your website for it to work properly. As a result, you end up creating a site that’s truly user-friendly.

Why does this matter? Well, it means your customers are getting an incredible experience when they’re on your site. They’ll like how everything functions, and it leads to them feeling more satisfied with their experience.

Therefore, you can increase customer satisfaction, and people see your business in a positive light.

SEO creates more profits

Perhaps the biggest reason small business SEO matters is that it can have a positive impact on your profit margins.

As per MediaPost, 72% of marketers rate SEO as being successful in achieving lead generation.

If your small business starts generating more leads, what does that mean? It means you have a greater potential for converting more leads, which generates more revenue and boosts your profits.

SEO makes your small business more visible

One of the main benefits of SEO for small businesses is that it will increase your visibility in multiple ways.

Primarily, the aim of SEO is to boost your website up the search rankings. This means you will feature higher up on the first page of search results for relevant keywords.

Websites high up in the search results are more likely to be seen by users that search for those keywords. As such, you’re reaching a much wider audience than ever before.

Furthermore, SEO can help improve your local visibility too. Small businesses need to implement local SEO strategies to appear in local search results.

This matters because you’re appealing to your local market, which is most small businesses target market.

Small business SEO

SEO is a cheap marketing method

Whether you go at it alone or hire an agency, there’s no denying that SEO is a cost-effective marketing method.

You see, SEO deals with organic search results rather than paid ones. So, you don’t have to pay for adverts or anything like that.

All you need to do is focus on on/off-page techniques that improve your search ranking. If you do this on your own, all of it can be done for free.

However, it will take you a long time, which is why most businesses hire an agency and pay one set fee to get hundreds of things done and witness their SEO improve. SEO can keep your marketing costs down low without compromising on effectiveness.

See, small business SEO matters a great deal. It will benefit your company in so many ways, and simply can’t be avoided.

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Last updated: Sunday April 16th 2017