It pays to plan your website properly before you make a start.
Plan your website properly.
With all things digital; think first, do second.
Often, a little investment in scoping, researching and planning websites and digital marketing first saves a small fortune in the long-term.
Now that nearly everyone and their dog is an SEO or website expert, it can often be difficult to choose an agency or freelancer and even harder to plan and scope out the work.
Failing to plan is… you know the rest.
Hire some thinkers first.
At Searchworthy our staff are not just SEO experts, developers and designers.
We have experienced business founders on the team who’ve grown businesses online for over two decades.
In fact, all of Searchworthy’s brother and sister companies rely 100% on digital marketing and websites to win new work.
As websites and their ongoing marketing generally take in far more than what they look like and what they are built on, it’s crucial to have the experience to hand that can see the bigger picture.
Sure, hire some experienced ‘doers’ to get the work done in the long-term, but invest in some thinking first.
Design alone does not solve things.
Design work has a very important and specific role to play in your website and digital marketing results, but it’s only one small part of the journey.
For example, designing the perfect logo for an end to world conflict will not end world conflict.
It’s as simple as that. Design, in its own part, is crucial to the process but the design is not the end of the process.
And neither does data.
The more data you have, the more banal ways you’ll be able to learn stuff from it that you already knew.
You can’t make your website effective just from data alone – you need something that number-crunchers can’t provide. Creativity.
What you need is experienced consultancy.
Hiring people that can see the entire process, from business planning and growth strategy to search engine optimisation and website development makes every pound you spend more effective.
At Searchworthy, we always think first.
Whichever service of ours you use, you’ll get research and planning first – before we put anything into action.
Our diverse team of talent (all in the same building) means that we can offer thinking, doing and everything in-between under one roof.
Ultimately this saves you time and money and results in a more effective website.
If you’d like to book a no-obligation 30-minute consultancy call with us, just call 01295 266644 we’ll take some details and arrange for the best person to schedule the call with you.