Fine-tuning your website to enhance a visitors experience can improve conversions.
However, we’re going to be upfront and honest about UX – if your site doesn’t get enough visitors every month, it can be very difficult to follow anything other than best-practice as you won’t have enough data to make data-driven decisions.
Our first piece of advice with UX is to be careful investing in it if you’ve not got the traffic.
What is User Experience?
In a nutshell, it’s all about how visitors use and interact with your website.
UX design is about optimising your site to make it easier and better for your visitors – it’s 100% user-focused and takes in every aspect of your site – from the design and build to the outcomes when visitors do something.
This is why it’s so reliant on data.
User experience (UX) is also heavily dependent on the User Interface (UI). User experience is about improving your user interface, which again, is why it’s all about data.
Sounds complicated? That’s because it is.
User Experience is one of the real buzz-words around websites, and, in our opinion, it’s also one of the most inappropriately used terms.
The term User Experience was first used back in the 90s by a clever chap that worked at Apple.
‘User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
To this end, you simply can’t improve user experience with design alone – it goes far deeper than that.
Far too often, UX is seen as a bolt-on to a website project – a ‘stage’ that’s added to your quote and charged for. The work is often completed by a self-titled ‘UX Expert’.
So how can we help you with UX?
As UX spans far more than simply the design of your site, we can help you achieve best-practices for your website.
This includes making sure that your site, it’s design and interactive elements follow best practice guidelines and that you’re not doing anything that would be considered bad user experience.
This takes in far more than just the design elements – it’s about content, user perception and a smorgasbord of other ‘stuff’ that you need to consider.