We help lots of different types of businesses reach their digital marketing objectives.
Social media has become one of the leading PPC channels to drive traffic. Depending on your brand and the service or product you offer, you may choose to promote and advertise on a number of social channels such as Facebook, Instagram or Linkedin – all of which will boost your SEO efforts.
We can help you select the right channel, manage your social content and advertising and when combined with our content creation services, create effective adverts to drive conversion-ready visitors to your site.
Managing multiple social media accounts can be massively time-consuming. Let us take the lead and ensure you are getting the right kind of content to your target audience.
There are now many different ways to advertise your business online – it’s a cost-effective and instant way of winning new business and customers.
The foundation of any advertising campaign is great content. Our social media management services include content marketing which can give you expertly crafted, SEO optimised articles that will act as the fuel on the fire of your social campaigns, lead to organic search traffic to your site and build trust with your customers.
With all the options available, it’s crucial to select the right social channels for your product or service.
If you’re a lifestyle brand, Facebook, Instagram or Twitter might be the best route. For b2b services, it might be LinkedIn or Google+.
One thing that’s very true of social advertising is that it’s very easy to spend a lot of money (or at least all of your budget) quickly if it’s not done properly.
Choosing the right channel to advertise on is probably the most important decision to make initially.
Having said that, with 100% control over budgets and targetting, we always suggest a trial period for any social media advertising campaign with a fixed, ring-fenced budget to see how effective the initial choices are.
If you spend money on print advertising you’ll already know how hard it is to track the effectiveness of your campaigns.
Social advertising is completely opposite to traditional print-based marketing.
When it’s set up correctly, you’ll be able to track all your click-throughs to conversions. This means you can see exactly how effective your campaigns are, where to spend more and where to spend less.
The ability to do this makes Social advertising very transparent – it’s targetted and trackable.
Social media isn’t all about impulse purchases.
Many of our clients have products or services that have long buying cycles rather than snap purchase customers.
In these cases, social campaigns can drive traffic to important content on your sites such as downloads and whitepapers.
Where the prospect isn’t in the place to buy today, this technique helps to keep your brand top-of-mind and provides the visitor with useful, helpful information to help convert them when they are ready.
Teaming up Social campaigns with content marketing can help all businesses win from social media adverts.
If you’d like to discuss social media management, just get in touch with us on 01295 266644 or send us a message. You can speak directly to one of our creative team about how best we can help you with social media.