SEO Audit Reports.

Identify the gaps in your SEO strategy with our SEO audit to get a better ranking in the search by improving your WordPress website.

What is a technical audit?

A website SEO audit will measure the performance of your site against the five types of SEO that we recommend focusing on.

It will benchmark your current performance and identify any issues with your site, enabling us to fix them and improve the performance of your website.

Before investing in any Search Engine Optimisation, you should make sure your site is error-free as this can hinder your rankings in the search.

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TL;DR: SEO audit reports.

What is this for?

To analyse how well your site is built and to identify any potential issues that may hinder your SEO.

What do we do?

We use a range of free and paid online tools to get a broad overview of the health of your website from independent and objective sources.

What are the outcomes?

The audit will provide a list of errors, issues and warnings on your website that will need to be fixed before you proceed with further search engine optimisation.

What are the charges?

We offer a free basic website audit and a deep-dive audit which starts at £180 ex VAT.

How long does it take?

A free audit can be with you within 24 hours (as it’s automated). A deep-dive audit takes around a week to deliver.

Why bother?

A poorly optimised and built website will do one thing: hinder your rankings in the search engines.

A slow, poorly built site will simply mean that traffic you do get bounces, signalling to Google that your page is not right for the search term (even if your content is great).

What does the paid SEO Audit include?

Our SEO audit includes the following reports and performance tool reports.

We will provide a detailed PDF report summarising our findings and recommendations for ongoing Search Engine Optimisation.

  • SEMRush Full Site Audit
  • SEMRush Backlink Audit
  • Domain Authority Score
  • Top Organic Keywords Report
  • Organic Traffic Report
  • Paid Traffic Report
  • Google Page Speed Insights Report
  • Google Mobile-Friendly Report
  • Google Search Console Check
  • HTTPS Check
  • TTFB Check
  • Spider Site Report

The free website audit is a simple overview of your site which highlights errors, warnings and issues. Get the free audit here.

SEM Rush Full Site Audit.

SEM Rush’s Site Audit is a powerful website crawler that allows us to analyse the health of your website.

It will provide us with lots of technical detail on any issues. This then makes it easier to help implement fixes. The more issues we can fix, the more it will help boost the SEO of your website.

Once set up, these tools can also help you to monitor your site on an ongoing basis to keep on top of issues and resolve errors. Technical optimisation such as this is an ongoing task.

How does it work?

The SEMRush technical audit gives your site a score out of 100 and identifies issues on the site in three categories: errors, warnings and notifications.

From the 100s of tech audits we’ve run, we’ve never encountered a site that scores top marks.

A lot of the warnings are easy-to-fix issues such as missing ALT tags, empty meta descriptions and duplicate content. These can be fixed simply by editing your website’s pages.

Other common errors include 404 issues, non-minified scripts and missing optimisation – these sorts of issues are best left to us.

With WordPress, it can be tempting to install a load of plugins to try and fix the errors, but this can simply result in plugin conflicts and script failures. While fixing errors on your site isn’t rocket science, it’s best to leave it to the experts.

Get a full-site audit

Keeping on top of issues.

We use Audit reports for our client Placecube to track down and correct any errors or issues that arise when they add new content.

Get an audit

SEMRush Backlink Audit.

A SEMRush backlink audit is the evaluation of all links pointing to your website.

Not all backlinks are good for your site so keeping a healthy backlink profile will boost your SEO.

How does it work?

Much like the site audit, it helps you identify the bad and good ones, and develop the right strategy to deal with them. We can download the list of your links from Google Webmaster Tools and review all your backlinks manually. We then make requests to Google to remove any toxic links to improve your backlink profile.

Domain Authority Score.

Domain Authority or DA is a statistical measure that is used to find out the reputation of a particular website.

How does it work?

It is a statistical number from 0 – 100 and is SEMRush’s proprietary metric used to measure the overall quality of domain and influence on SEO.

The score is based on the number of backlinks, referring domains, organic search traffic, and other data. 100 is a maximum reachable Authority Score. However, it is not the same thing as that of page authority or PA.

The difference between page authority and domain authority is rather significant as page authority is the ranking potential of a single web page whereas domain authority tells us about the overall ranking potential of the entire domain or subdomain.

The higher the score the more likely the site or page will rank highly in the search. Ideally, you want to achieve higher scores than your competitors. Many factors influence DA and PA but the biggest one is backlinks.

Check your DA today

Top Organic Keywords Report.

This report shows us the keywords that generate the most organic traffic to the website.

How does it work?

These numbers give you a quick snapshot into a website’s overall scope of organic search visibility (in Google’s first 100 results).

For search engine rankings and keyword analytics, SEMRush uses third-party data providers to collect Google’s actual search results pages for the 500 million most popular keywords. Then, they collect information about the websites that are listed in the top 100 positions.

They study both organic search results as well as paid search results to give you a complete picture of your website’s visibility on Google. Most common terms and phrases are included, the only thing it doesn’t pick up on are localised terms outside of large towns and cities.

Organic Traffic Report.

This graph shows changes in the amount of estimated organic traffic driven to an analysed domain over time.

How does it work?

Your domain’s estimated traffic is calculated by multiplying its CTR (“click-through rate,” which shows the probability that the user will click on your domain’s search result depending on its position in the SERP) by its keyword volume and dividing by 30 (the number of days in a month).

Get an organic traffic report

Paid Traffic Report.

This graph shows changes in the amount of estimated paid traffic driven to an analysed domain over time.

How does it work?

Your domain’s estimated traffic is calculated by multiplying its CTR (“click-through rate,” which shows the probability that the user will click on your domain’s paid search result depending on its position in the SERP) by its keyword volume and dividing by 30 (the number of days in a month).

Google Page Speed Insights Report.

Google’s PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

How does it work?

This performance tool will produce results for both mobile and desktop versions of your website giving each a score out of 100. It will analyse against several different metrics and provide suggestions for improvements for each which we can then implement for you.

GPSI is specialist optimisation work and does require extensive technical knowledge and coding skills.

Get help with Page Speed Insights

Google Mobile-Friendly Report.

Test how easily a visitor can use your page on a mobile device. Google has now switched to mobile first indexing.

The majority of Google’s crawl requests to your site will be made using a mobile crawler. It’s important that Google considers your site mobile friendly.

How does it work?

This performance test will tell us very quickly if your site is or isn’t mobile-friendly. If it is great, nothing to see here. If not, we can look at ways to improve it for you.

Google Search Console Check

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites.

It contains several different performance metric tools which tie into GPSI.

How does it work?

It reports issues within the console control panel and highlights the affected URLs so we can look at improving or fixing those affected.

Need help with Search Console?

HTTPS Check.

HTTPS is a secure way to send data between a web server and a web browser.

HTTPS Now Mandatory for Secure Data in Chrome and if your site is missing this secure protocol it will display an ugly and off-putting ‘not secure’ message to users.

How does it work?

This performance test will tell us very quickly if your site is or isn’t secure. If it is great, nothing to see here. If not, we can look at adding an SSL certificate to your site to achieve HTTPS status.

TTFB Check.

TTFB which stands for time to the first byte is the amount of time it takes from when a client makes an HTTP request to it receiving its first byte of data from the webserver.

How does it work?

TTFB is an important aspect of website optimization since the faster the TTFB, the faster the requested resource can start being delivered to the browser. We recommend a TTFB of no more than 1-2 seconds so if your site is slower than this you might want to consider a better hosting/server package.

Try our hosting

Spider Site Report.

A web crawler, or spider, is a type of bot that is typically operated by search engines like Google and Bing.

How does it work?

Their purpose is to index the content of websites all across the Internet so that those websites can appear in search engine results.

We use our own offline tool to spider your site and get an overview of the number of pages you have currently.

We can also create a visual sitemap of the current website page structure which can help inform new content planning or site structure changes.

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