When it’s done properly, it will bring you more customers. Our Local SEO services are designed to make sure your Google listings are correct and effective.
If you are investing in local SEO services, there are quite a few different things that you need to do in order to maximise the effect of your efforts.
This can be quite technical and time-consuming, so we have a range of local SEO services that you can use to make sure everything is done correctly.
Sorting your Google My Business listing.
This is one of the most important things to get started with and to get right from the off.
You can set up a free Google My Business listing here: https://www.google.com/intl/en_uk/business/
Once done, Google will send you a code to confirm your ownership of the business. Once you’ve completed this step, your listing will be live.
Managing your Google My Business listing.
It’s not enough to simply set this up and forget about it.
There are several options for adding more information to your listing that will improve your chances of appearing in the local search results – the prime positions being Google local three-pack and the knowledge graph.
We can help you ensure this is done correctly.
Google My Business posts.
You can create posts about your business, products and services directly within your Google My Business account.
Keeping this information up-to-date and relevant and can help keep your profile fresh and inform Google that your are actively looking after and improving your My Business listing.
Your can also use this for promotions and special offers – again, something Google wants to see from a local business.
This is all the information about your business that is relevant to your local customers. This includes your address, opening times, phone number and a range of other information that should all be completed to give Google, and your local customers, everything they need to know about your business.
Google reviews are important. Getting them can be difficult and dealing with bad or unfair reviews can be a right pain.
We can help you put processes in place to help make sure happy customers leave you good reviews and unhappy customers are dealt with effectively.
You can add images and photos of your business, staff, premises and products to your My Business listing to give potential customers an insight into your company right from the search results.
These need to be on-brand and managed properly to convey your message and brand-story before anyone even visits your website.
Our branding and creative services can help you make sure you get all this right!
Google My Business Services.
This is another important part of the GMB setup to get right.
Ensuring that the services listed on this section match what’s on your site, with descriptions to match will improve your overall profile and help improve your listings.
There’s a lot to get right.
We can help you get everything on your Google My Business listing correct, in line with your website and working hard for your business.
For an affordable fixed-fee project, we’ll review everything and make sure your Google My Business listing is optimised and correct.
Optimising your site for local searches.
Google doesn’t like pushing traffic to slow or badly built sites, so its important to make sure your website is optimised.
If your site is built on a poorly built theme or lives on a slow server it can have a detrimental effect on your local rankings.
Likewise, if your site has a poor structure and the technical SEO isn’t as good as it should be, this can also make ranking harder.
We can help you optimise your website.
There are generally two parts to optimising your site.
The first is the non-technical stuff, like making sure all your images have ALT tags, correctly marking up all your pages and making sure your site structure is correct.
The second part is more technical. This includes looking at your theme, plugins, the speed of your site and your server.
Optimising your site requires both of the above. Some of our clients like to address the non-techy stuff themselves, others prefer it if we do the whole lot.
Why should you optimise your site for Local SEO?
Simply put, website optimisation makes sure the foundations of your site are all in place and correct before you go spending any money on other aspects of Local SEO.
Any agency that offers Local SEO Services should always audit and optimise your site before they do anything else.
If your site is not optimised and organised correctly, all other aspects of Local SEO are going to be harder to do.
This stage of any project is not rocket science. Our site audits provide an objective score for your site and show you what needs improving and where any errors are.
Getting this right from the off makes a lot of difference.
Local Citations & Directories.
Building a strong link profile in local and national directories strengthens your rankings.
Citations are something that Google pays close attention to.
These are links and listing about your business that may or may not link back to your website.
Citations are important because they act as reference points for Google – the more mentions you have in reputable directories, the more confidence Google has in your business as it’s not just referenced by yourself – other, reputable websites are also listing the same information about you.
Name, address and phone number.
It’s crucial to make sure that your business name, address and phone number are consistent.
This is often referred to as your NAP profile and it needs to be the same across all the sites your business is listed on.
If every site lists a slightly different address or phone number, it can confuse everyone, including the search engines.
How we can help.
If you’ve not yet submitted your site to local and national directories, we can do this for you, and make sure it’s done properly and consistently.
If you’ve already got lots of directory listings, we can check through all of these for you to make sure your citations are correct.
Correct citations have a direct influence on your placement in the local three-pack within the search results, so it’s worth getting these correct.
Local Link Building.
As well as citation links, it’s important to build a strong local backlink profile.
Good backlinks have a very positive effect on your organic and featured listings.
Local backlinks boost your local SEO even further.
Getting your brand talked about online is the best way to generate local backlinks to your site that are relevant and trusted by Google.
This can be as simple as making sure you are actively contributing to local online communities, groups and other websites where you are able to get links back to your own site.
We can help you find and get involved in these types of site to boost your local backlink profile.
Ranking in the Local three-pack.
This is where you want to be.
This is the map result for a non-branded local search and has three featured listings.
If you can get your listing in here, it’s going to have a beneficial impact on your click-throughs and bring more local traffic to your site.
Ultimately, this is the main goal for our Local SEO Services.
If your business ranks in the three-pack, you will see a lot more click-throughs to your website as you’ve already answered the potential customer’s first question – you are local.
Our Local SEO Services.
Improving your local SEO will increase traffic to your site and will bring you more new customers.
Whether you’re an Accountant or a Window cleaner, ranking in the three-pack for local searches means your click-through rates will go through the roof.
Our Local SEO services are designed to make sure that every aspect of your local SEO meets Google’s guidelines and include:
- Setting up and configuring your Google My Business Listing
- Optimising your website so it’s properly set up and has a better chance of ranking
- Creating and checking your citations to ensure they are consistent and correct
- Building local links and defining a local link building strategy to increase your backlinks
- Getting you ranking in the local search three-pack
These services can be provided as a one-off project or an ongoing retained service to continually monitor and improve your rankings.