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SEO can be a brilliant tool for all small businesses. The secret to seeing success is formulating the right plan. Bearing that in mind, we’ve put together a short and simple guide to SEO for small businesses.
The key stages of an SEO campaign are:
- Setting your goals/aims
- Doing your keyword research
- Considering your website design & structure
- Tracking your progress
Set Your Goals/Aims
To begin, you need to set specific goals and aims that you hope to achieve from your SEO strategy. Typically, small businesses are looking at increasing web traffic, generating more leads, and increasing revenue. Of course, you can set your own goals, this is just an example of what most people do. Don’t forget to make sure you set a certain period within which you want those goals to be achieved.
Now, you have things to aim for, which makes implementing your strategy easier as you’ve got parameters to measure its success against.
When your aims are set, you can start thinking about keywords. These are the key phrases and words that you believe relate to your website and your web pages, and identifying them is essential for establishing successful SEO for small businesses. The whole aim of these keywords is to tell search engines what your pages are all about. Ideally, you want to use keywords that you think your target market will search to find a site like yours. For example, if you run a business that offers accountancy services for other companies, you’ll be looking at keywords like ‘business accountants’ ‘accountancy services’ or ‘business accountancy services.’
The easiest way to find your keywords is to put yourself in the shoes of consumers and think about what you would search if you were looking for your business – this is the simplest form of keyword research. Also, look at your direct competitors and see what they’re using. This will help you get an idea for the phrases/words you should be considering.
Website Design & Structure
Next, you must think about the design and structure of your website. The way your site is built will have a huge bearing on your SEO. First and foremost, you should have a website that looks good and offers visitors a great experience. How can you do this? It’s simple, focus on your content. More specifically, create content that’s easy on the eye and provides users with something of value. Also, think about using images as they improve the look of your site and you can also use an image tag to slip in your keywords.
You need to think about all the ways you can implement keywords on your web pages. Don’t go overboard using them in your content, think about slipping them in your URL and your page descriptions, etc. If you use your keywords properly, you will rise up the rankings.
Finally, you must track your SEO progress using analytics tools. Why? Because progress tracking will tell you so much about your SEO strategy. You will see which keywords are working the best, and which ones you might consider dropping. Plus, it also shows you how well you’re performing and whether or not you need to work harder. Use analytics tools to keep your strategy on track and ensure you reach your goals.
There you have it; a short guide to SEO for small businesses. Use the advice in this guide, and you will soon make great strides with your SEO strategy.