All websites have room for improvement. If you have an old website that’s built on a legacy CMS that’s hard to use, it’s going to affect your SEO (you can test it here).
You might have a brand new website that’s been built on WordPress – we can almost guarantee that there will be things to address.
Far too many people see a website as a must-have, one-off project that can be designed and built and then forgotten about.
According to Hubspot, this initial stage of your project is only 25% of what you need to be doing online, so if you’ve still got 75% of the work left to do, we think it’s best done on a website that’s up to the task.
Searchworthy is based in Banbury. We work with local small businesses to improve websites and search engine optimisation.
We’re a brand of Toast Design, a large brand and digital agency also based in Banbury.
With SEO touching so many different aspects of your branding and marketing, it can save you time and money placing all your website support under one, local, roof.
Searchworthy is an affordable search engine optimisation package that offers much more than just SEO.
We can help you with the following:
No matter when your site was built, a deep-dive technical audit will show you where any errors are and a wide range of things that need addressing. These are often simple things that have been overlooked by your web developers or issues that have grown as the site has been added to over time.
Do you know where you currently rank and for what? Our report is often quite an eye-opener that can reveal some great SEO opportunities.
Google is now actively penalising sites that have too many of the ‘wrong kind’ of backlinks. In the old days of SEO (we mean a few years ago), getting lots of links to your site was a good thing. Today it can hurt your rankings for things you used to rank well for.
Where you’ve got backlinks, they have landing pages on your site – are they converting as well as they should be?
We’ll take a look over your site content in general and give you an objective view on where things can be changed or improved.
You are used to using your site, but are your visitors finding it easy to find content and navigate the site in general? We’ll find out.
What are your competitors doing? What’s going on in your market and what types of visitor are the ideal ones to try and get?
We’ll help you choose which types of keywords you should go after initially – ideally, these should be attainable and should be ones that will win you new customers.
Once you’ve got your list of keywords, we’ll help you to plan your content around them.
In order for any SEO to work, it needs to be done properly. If your current agency doesn’t do everything listed here, they are not doing it properly.
To find out if your site is optimised as well as it should be, get a site audit.
We like to be 100% transparent – you’ll have access to all the tools and reports that we generate for your site – no waiting for a monthly report that tells you nothing – we track keywords and performance daily.
You’ll already have pages on your site that are working as landing pages for traffic from the search engines – we’ll make sure these are optimised to convert visitors.
Something that is often overlooked – we’ll identify which pages are best converting so we can help you do more of what works best for you.
Everyone plans to create their own optimised content. The truth is that most people running small businesses just don’t have the time. We can help.
Once we’ve got you all prepped to go, we can then start the on-page SEO for your website.
It’s no longer enough to produce great content – you’ve got to promote it. We know how and where to get your content surfacing.
To rank well, especially in competitive searches, you need good, healthy backlinks to your website. Now we’ve got the great content, we can go after these.
24/7 tracking of where your keywords are ranking and how the site is doing.
24/7 access to our reporting and tools so you can check at any time how well everything is going.
And that’s why you need an agency with all the skills and expertise you need under one roof, and just around the corner.
As we’re based in Banbury, we are local to many businesses and have clients in Oxford, Chipping Norton, Bicester as well as working further afield in London.
Much of the work we do can be completed remotely, so we’re able to work with you, wherever you’re based.
Whatever the size of your business, or website, we can help with your SEO, and everything we do always starts with a website audit.