Far too many people see a website as a must-have, one-off project that can be designed and built and then forgotten about.
According to Hubspot, this initial stage of your project is only 25% of what you need to be doing online, so if you’ve still got 75% of the work left to do, we think it’s best done on a website that’s up to the task.
Your local Banbury-based SEO agency.
Searchworthy is based in Banbury. We work with local small businesses to improve websites and search engine optimisation.
No matter when your site was built, a deep-dive technical audit will show you where any errors are and a wide range of things that need addressing. These are often simple things that have been overlooked by your web developers or issues that have grown as the site has been added to overtime.
Do you know where you currently rank and for what? Our keyword research report is often quite an eye-opener that can reveal some great SEO opportunities.
Google is now actively penalising sites that have too many of the ‘wrong kind’ of backlinks. In the old days of SEO (we mean a few years ago), getting lots of links to your site was a good thing. Today it can hurt your rankings for things you used to rank well for
Landing page review
Where you’ve got backlinks, they have landing pages on your site – are they converting as well as they should be?
We’ll take a look over your site content in general and give you an objective view on where things can be changed or improved.
User experience review
You are used to using your site, but are your visitors finding it easy to find content and navigate the site in general? We’ll find out with UX research.
Market research & personas
What are your competitors doing? What’s going on in your market and what types of visitor are the ideal ones to try and get?
We’ll help you choose and plan which types of keywords you should go after initially – ideally, these should be attainable and should be ones that will win you new customers.
Once you’ve got your list of keywords, we’ll help you to plan your content around them.
Tools and tracking
We like to be 100% transparent – you’ll have access to all the tools and reports that we generate for your site – no waiting for a monthly report that tells you nothing – we track keywords and performance daily.
Landing page optimisation
You’ll already have pages on your site that are working as landing pages for traffic from the search engines – we’ll make sure these are optimised to convert visitors.
Something that is often overlooked – we’ll identify which pages are best converting so we can help you do more of what works best for you.
Everyone plans to create their own optimised content. The truth is that most people running small businesses just don’t have the time. We can help.