SEO Use Cases.
When and why you should consider using an external SEO agency.
So why bother?
If you don’t have someone dedicated to marketing your website, it won’t happen.
When you’ve gone to the trouble of having a website designed and built, not marketing it seems absurd, but it happens all the time.
Below are some of the reasons you might want to consider outsourcing your SEO to us.
1. You don’t have the time.
This is true of all the people we work with. The intention is there, but there are not enough hours in the day.
It’s very easy to not work on your website for a week. Even easier for this week to become a month and before you know it, you’ve not updated your website for half the year. Even for those of us that do manage to eke out some time during the week to work on our websites, it can often end up in disjointed work that can end up doing more harm than good.
You’re in a place where you don’t have time to give your website the attention it needs, but also don’t want to employ internal staff to do it (as you’d have to manage them too). This is one of the main reasons our clients work with us – we become your digital marketing team, so there’s one less thing for you to do.
We won’t wait to be spoonfed – in fact, we’d rather you didn’t. Our service means you can leave us to it and check in on the progress in your own time – whether it’s logging in in the evening and checking your rankings or a quick eye over our monthly reports.
We’re straight-talking, direct and have the skillsets you need to get the job done. You don’t have the time, so get in touch and we’ll start helping out straight away.
2. It’s not really your bag.
If you run a business, there’s plenty of other stuff you have to focus on.
Search Engine Optimisation requires a certain skill set that’s not often in the business-owners toolkit. It also requires a range of tools that are also pretty complicated (and expensive).
On any campaign, we’ll typically use the following set of skills, tools and processes:
- Strategy and consultancy
- Keyword research (Google, SEM Rush, Keyword Keg, Mangools, Ahrefs et at)
- Profit-first keyword selection and usage
- Website auditing (SEM Rush, GT Metrix, Pingdom, SEO Site Checker, Google Search Console et al)
- Copywriting for Search
- Advertisement copywriting/art direction
- Google Ads
- Social Media advertising
- Internal site structuring
- Design and Creative (Adobe Creative Suite)
- User Experience
- Information Architecture
- WordPress posts, pages, custom post types, categories and tags
- WordPress Templates
- On-page SEO
- And so on
Let’s be honest.
If you provide a product or service that’s outside the digital realm, it’s often going to be the case that whilst you may have a broad understanding of our world, you may not have the skillset (or time) required to get the best results from digital marketing and SEO.
3. You’ve had your fingers burnt.
If you are looking to replace an SEO agency that doesn’t seem to achieve anything, you’ll like us.
One of the main problems with SEO is that it’s a bit of a ‘dark art’. It’s all too easy for the cowboys out there to ask you for a long list of keywords and set off to tinker with your site. They are taking your money, and, in most cases, doing something, but you really don’t know what you are paying for – you are not alone.
What are they doing?
Every week, we have a conversation with a new client who commissioned an agency or freelancer to ‘do their SEO’ six months ago and has no idea what they have been doing. They get sent a Google Analytics dashboards report once per month with no explanation whatsoever.
We’re no-nonsense, straight-talking and honest.
Everything we do is transparent and results-driven. We provide access to all the reports you’ll need and we hide behind nothing. Before we can help you improve your SEO, we need to know quite a lot about you, your business and objectives, so there’ no online sign-up for our services.
No guarantees, no bullshit.
Be very wary of anyone that guarantees you anything in regard to SEO. It’s an ever-changing landscape and there are rarely any quick wins. SEO is an ongoing process that takes time (organic) or can be quick (Google Ads).
If you are serious about improving your SEO, call us on 01295 266644 and speak to Dave or Charlotte – we can have a short chat about how we can help you.
Whilst we don’t guarantee results, we meticulously research and plan our work and campaigns to maximise their effectiveness and we share all this with you before we make a start. Everything we do is data-driven and ROI-focussed.
4. You are a niche.
The more me-too your product or service, the harder your SEO will be.
If your product or service is genuinely different from everyone else’s, optimising your content and website to rank for niche searches means your have a better chance of ranking highly.
In turn, this means that we should be able to get you a return on your investment quicker than a more generic product or service.
5. You want to try out SEO.
We don’t tie our clients into lengthy contracts and you can try a fixed-cost, fixed-term campaign.
Have you ever noticed how some SEO companies are all about the sales team getting the contract signed? We have rolling monthly contracts on our campaigns and you can try us out with a short campaign to get started and let us show you what we can do.
We’ll tell you first if we can help you.
We only take on clients that we believe we can help. Before we talk about any investment or timeframe, we’ll do some research on your site and it’s potential and share this information with you as an example of the potential of your site. We do this at our own cost, so there’s no obligation or risk on your part. If we’re confident that we can make a positive difference to your website, you can try us out on a short-term campaign.
6. Leads are drying up.
Your sites placement in the search results will change over time, you can’t set-and-forget SEO.
If you’re finding that enquiries from your website dropping off, now would be a good time to invest some budget in SEO.
Rankings do change, but if you are not producing new, relevant content, and your competitors are, you are going to see them outrank you.
The good news is that if you used to rank, and have not made significant changes to your site, Google still likes you.
In fact, if you rank anywhere from 4 to 30 in the search results, Google definitely likes you – but you just need a little more work to either get you back to where you used to be or improve your positions as a whole.
Google Ads can often help with this – it’s no surprise that we see positive bumps in organic positions when we spend a little on Google Ads – this can often be enough to kick-start improvement.
If enquiries from your website are starting to drop off, we can help you get them to pick up again.
If you’d like to discuss your SEO and how we can help you, complete the form or call us on 01295 266644.