The content in the meta description tag is what people see in the search results. Your search snippet will be among many others on any given page of search results. The content of the meta description tag helps the user decide which link to click from among the various choices. – so you need to make this as enticing as possible.
Consider your meta description to be a sales pitch to hook people in – of course, it needs to have your keywords in there too in order for it to be visible in the search engines!
Use clever HTML markup language if you can
The above example from our client Multicare shows how a listing for an e-commerce product should be displayed in the search results. It includes the basic meta title, meta description and slug whilst also taking advantage of special markup features for reviews, price, stock availability and a date stamp.
Doesn’t it stand out much more than the listing below for the actual manufacturer of the product – Arjo Huntleigh.
Use SEO power words!
Use SEO power words to entice people to click your listing and land on your website. A few examples of popular power words are:
- Right now
- Act fast
- Works quickly
- Step by step
- No. 1
- Special offer
- How to
- Top 3, Top 7, Top 10
Need help with your meta-data or with your website SEO?
All Searchworthy projects start with a website audit which will give us a brief overview of some of the key aspects of your site. It particularly focuses on those elements that influence your search engine rankings.