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Why outsourcing your SEO makes sense for SMEs

Outsourcing is something that small businesses owners look at quite warily.

On the one hand, you get to pay a company to do work for you. On the other, it costs money. So, why should you outsource your SEO instead of saving money and doing it yourself?

The reasons are simple, and you can see them all here:

Keep up with your competitors

Just because you don’t outsource your SEO, that doesn’t mean your biggest rivals aren’t. If your closest competition is outsourcing a specialist SEO agency, then you’re in big trouble. They’ll have a team of professional marketers working around the clock to help their business dominate search engines. All you have is yourself and non-expertise knowledge of SEO. If you want to keep up with your competitors, you need to outsource.

Cheaper than hiring your own team

Let’s face it, unless you’re a marketing professional, you probably don’t have expert SEO knowledge. As a result, you’re always going to turn to help. Some small businesses like the idea of assembling an in-house marketing team. Don’t do this, outsource instead. Outsourcing is far cheaper and more convenient than hiring your own team. When you outsource, you pay one fee and get multiple people working alongside your company. When you hire a team, you have to put numerous people on your wage bill, not to mention paying for employee benefits, etc.

SEO is hard to keep up with

Unless you have lots of hours spare to read news sites and keep updated with all SEO developments, then it’s very hard to keep up with. There’s simply no way you’ll have the time spare to run your business while keeping an eye on all the changes in SEO. However, if you outsource, then you have a team of people that are constantly keeping up with trends and making changes to your strategy based on how SEO evolves.

SEO requires lots of quality content

The content on your website is a huge part of SEO. You need lots of high-quality content that utilises your keywords if you want a successful strategy. The question is, how are you going to create all of this content? Do you have time to create it yourself? And do you even know the secrets of great SEO content? You may consider hiring a freelancer just to write your web pages for you, that’s a cheap idea. But, how do you know which freelancers are good or not? By outsourcing, you gain access to an agency that knows how to write SEO-friendly content that yields results. They can ensure your website is always updated with the best content possible.

All in all, it makes absolute total sense for a small business to outsource its SEO. Outsourcing saves you money and guarantees your SEO is handled by a team of industry experts. Plus what does all of this mean for you? It means you have one less monkey on your back, one less thing that demands your constant attention. It frees you up to concentrate on aspects of your business that need your attention.

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Last updated: Friday September 08th 2017