Have you ever searched for businesses in your area and seen some company listings under a map at the top of your Google search? In essence, this is local SEO. The aim is to help encourage more people to visit your physical business premises while enhancing your reputation and growing your online presence at the same time.
Local SEO is a key trend right now, but how do you get started? It’s easier than you think, and here are the crucial steps to take:
Set up your Google My Business page
To get your business in the local search results, you need to set up a Google My Business page. This is very easy to do; go to Google My Business and click on the blue button that says Manage Now.
From here, you simply follow all the steps and prompts. It will ask you to type in the name of your business, then you can create a new page or claim an existing one. You’ll be asked for basic business information, and you need to provide the exact location of your premises. Ince the admin stuff is complete, you’ll have to verify the listing – Google tells you how to do this.
Now, your business will appear on Google Maps in the local search results. After this, you need to optimise your page by filling in more business info; like your NAP, service info, opening hours, types of payment accepted, and some photos of your premises.
Seek out local citations
Citations are any mention of your business by other online sources. Local SEO is big on citations as they show Google which companies are authentic, trustworthy, and reliable. Citations only count when your business name, address, and phone number are listed. So, one brief mention of your company in a news article doesn’t count.
The best way to get citations is to find local business directories. Here, you can list your business details and broaden your online presence. Think about websites like Yelp, or even government sites that list certain businesses. If you work in a specific industry, then there are often associations you can join and list your business on the website. The more citations you have, the better.
Local SEO marketing is key to achieving good local rankings so make sure to exploit opportunities such as advertising in Local Facebook groups and local websites.
Optimise your website
On-page SEO is still critical as it helps you boost your local ranking. Here, you need to follow the basic on-page SEO best practices; create a good structure to your site, use title tags and headings, provide valuable content, and utilise keywords that are relevant to your company. As far as those keywords are concerned, you have to think about things from a local SEO perspective. Here, long-tail keywords are widely used – people search for things like ‘best digital marketing agency near me’ as opposed to just ‘digital marketing agency’. So, implement them in your various tags, as well as the content and URL/meta description. You can use tools like Yoast to improve your website optimisation and make it more SEO-friendly.
Finally, you have to go back to your Google My Business page and get some reviews. Encourage customers to leave reviews – give them incentives, like money off their next purchase. The more reviews a company has, the better it performs in local searches. The better the ratings are, the higher up the results you appear. Ideally, you want a combination of lots of reviews, most of which are positive. This shows Google that people recommend your business, and they’re more likely to promote you to other searchers.
Local SEO can help your company find new leads and drive more foot traffic to your premises. Of course, there are lots of little intricacies that need to be ironed out. But, if you want to get started and set up, then follow the steps above.
Looking for local SEO services?
Here at Searchworthy, we specialise in local business SEO. We’ve helped lots of local business rise to the top of the local rankings and as a local SEO agency, we know what works and what doesn’t. Contact us to find out how we can help you.