There’s no one size fits for WordPress SEO.
If your WordPress SEO agency does not understand the direction and objectives of your business, they simply can’t do your SEO.
A big part of the provision of any WordPress SEO services should be an up-front discussion about where you are now, where you want to be and how you plan to get there.
A good SEO team will advise you on the best approach for your SEO, and this might not always be what you want, but it will be what you need.
It’s about keeping SEO expectations in check.
WordPress SEO is complicated, takes time and can be done wrong.
So failing to plan out your campaign(s) properly is risky.
SEO also takes a long time, so it’s not always possible to see the results quickly or to find out how effective things have been, 24 hours after they have been done.
This is why when you commission WordPress SEO services, you need to be asked the right questions by an agency.