Why should you bother with off-page SEO?
Off-page SEO done right will ultimately boost your domain’s authority and in turn, should make your content rank higher.
It should be pointed out, however, that off-page SEO should be approached with caution, as it can do more harm than good if it’s not done correctly.
Any spammy (or black-hat) off-page SEO for your site might get you a quick win in the short term, but the search engines will soon discover these techniques and can then penalise your website.
How do you do off-page SEO effectively?
There are many things you can do safely with off-page SEO, and these include:
- Social Media links
- Forum posts
There are others that need to be approached with more caution, and the main one of these is backlinks.
Too many unnatural looking backlinks can suggest to the search engines that you have either bought them or you are generating them yourself.
If Google (et al) spots this, you can literally drop out of the results overnight.