If you’ve just Googled ‘affordable SEO’ there’s a good chance you know you need it but are concerned about what you are going to get for your money.
Search engine optimisation can seem like a bit of a dark art – can you find an affordable SEO agency that will be effective?
Everyone is talking about it, if you have a website, there’s a good chance you receive several emails per day saying you need to improve it and yet the truth is that no one other than Google knows exactly how it all works.
Can SEO be affordable?
So is ‘affordable’ really the right word to use in regard to SEO?
Depending on the size of your business, you’ll either have a large budget or a small one.
Whatever’s in the pot, you know you need to invest it in advertising your business.
Google defines affordability as ‘the ability to be afforded; inexpensiveness’ – so is SEO inexpensive?
The answer is no.
SEO is not inexpensive, but you should not look at it as an expense – it’s an investment that you should get a return on.
The type of return you’ll get is proportional to the amount you invest, and that’s why it’s so important to get the right SEO agency to do the job.
Let’s look at the most basic types of SEO and their affordability.
First: Cost-effective Technical SEO.
In a nutshell, this is about making sure your website is ready to invest in SEO.
Technical SEO is about optimising the technical side of your site; the code, scripts, how fast it loads and a whole range of other complicated stuff that ensures your site is good enough to rank.
If you have a slow website on cheap hosting with a high bounce rate it’s going to make getting a return on investing in other types of SEO much more difficult.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Exactly what he said.
If your site is not up to the job, don’t bother.
Luckily, technical SEO is objective.
We can audit your site and show you a report about exactly what needs fixing and how much it will cost.
You will then be able to see the results for yourselves – there’s nothing subjective about technical SEO.
Second: Spread the cost of On-page SEO.
Once your site is ready, on-page SEO is the process of going through all of your content and optimising it.
This means choosing focus keywords for the pages, looking at the text to make sure it contains the keywords, site structure, internal and external linking, URL structures and so on.
There is a lot to this stage, and it’s complicated, but THIS is the stuff that will get your content ranking in the search engines.
So is on-page SEO affordable?
Yes. It doesn’t have to be done in one-hit – you can spread it out over time and, done properly, you will start to see a return.
If you’d like to look at an affordable month-by-month plan for your on-page SEO, get in touch.
Third: Investing in Off-page SEO.
So your site is fast, your content is optimised but you are still ranking outside the top ten for some of your niche keywords.
Off-page SEO is probably the least inexpensive of all the main types of SEO, but it’s the most important.
You need to promote your content.
This means backlinks, mentions, tweets and follows. But most importantly, acquiring backlinks.
These are an entire post in themselves, but backlinks count as a ‘vote’ for your website from another website.
However, it’s not as simple as that.
Bad backlinks can harm your rankings, too many backlinks too fast can also be a bad thing and an unnatural backlink profile (i.e you’ve spent loads of money buying them all over the place) will also land you in trouble with Google.
So, what next?
We know Search engine optimisation is a bit of a minefield.
With so many agencies and freelance SEOs out there, it can seem almost impossible to choose an affordable SEO agency that will get you results.
Our advice is:
- Phone, rather than email a few companies that you’ve found who feels right for you
- See if you talk to someone who’ll be doing the work or if you get a salesperson
- Ask a lot of questions – if you get half-baked responses or empty promises – no SEO can guarantee anything on the first call
- If you are talking to local SEO agencies, invest a little of your time in going to see them in person – their premises and team will tell you a lot about them
- Ask for references or other clients that will vouch for what the agency does
SEO is NOT a magic bullet.
It takes time and budget to get results, but you can do this affordably over time.
The aim of all SEO is positive results, so remember that getting the rankings of your site up from 50-something to 20-something in the search results is a positive change.
Ok, so you’re not #1 yet, but your SEO agency is getting you there.
If you’d like a no-nonsense chat about your SEO, what you want to achieve, and how to make it affordable, call us on 01295 266644 and speak to Charlotte or Dave.
We can have a quick run through with you on the phone about how we can best help you.
Like any form of advertising (and SEO is advertising), it does come down to whether you can afford not to do SEO.
Is there any business out there that doesn’t want more leads and potential customers?
Affordability is defined as something that is inexpensive.
SEO done properly will make you money, so it’s even less than inexpensive.
What’s more, when you get your sites content ranking for converting keywords, Google just keeps giving.
That blog post you spent £500 on six months ago will deliver you lead after lead – there’s no other form of advertising that can deliver as SEO does.
Call us, drop us an email or connect on LinkedIn – an initial call will cost you nothing and we’ll be upfront about whether we think we can help you.